December 23, 2014 - No Comments!

The Basket Add

By Graham Charlton

For an ecommerce site, there are two main objectives [when adding something to your basket]:

Move the shopper nearer to completing their purchase, which often means sending them to the basket page.
Move the shopper to buy other items, which is best served by keeping visitors on the product page with a strong notification of the 'basket add'.

Keep reading:

Published by: benbrewer in UX

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