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February 16, 2015 - No Comments!

An Exploration Of Carousel Usage

By Kyle Peatt

http://www.smashingmagazine.com/2015/02/09/carousel-usage-exploration-on-mobile-e-commerce-websites/#comments

"Users may be exhibiting banner blindness with marketing carousels. Marketing carousels might also not be providing relevant information to users. There are so many reasons why a marketing banner carousel could be ineffective that it would be unreasonable to suggest that the UI pattern itself is the problem. "