The new ASAP feature on the Amazon Fire Phone looks rather interesting...
ASAP Predictive Streaming
Amazon's ASAP (short for Advance Streaming and Prediction) feature not only predicts what you’ll want to watch next, it gets the video ready for streaming by automatically starting the buffer. That means, when you hit it up, it will play right away.
What you need to know: Even if the feature's not all that accurate, it's supposed to learn your tastes over time. This could be a really handy convenience that speeds up the streaming experience. But anyone sensitive about privacy will want to take note, as you may not like the idea of a tech company tracking your entertainment preferences.