"If we lived in a world where the value of a good was indisputably equal to its price tag, we would never have these issues.
Instead, we live in a world where people come up with their own interpretation of the perceived value of a good.
If their perceived value is greater than the price tag, in most circumstances they will buy.
If it is not, they won’t.
It’s really as simple as that."
Published by: benbrewer in UX