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January 5, 2015 - No Comments!

Enhanced Ecommerce for Google Analytics

https://econsultancy.com/blog/64906-a-first-look-at-enhanced-ecommerce-for-google-analytics

"In a recent briefing, Head of Google Analytics Premium, Jody Shapiro, emphasised ecommerce retailers trending towards a much richer understanding of shopping habits, sales regeneration activities, understanding on and offline and the effective segmentation of customers."

"Google is pushing towards new analytics functionality allowing for improved data collection, organisation and analysis, and activation of that data."

January 5, 2015 - No Comments!

10 children’s app trends for 2014

http://www.theguardian.com/technology/2015/jan/05/childrens-app-trends-2014-kids

One particularly interesting point...

YouTube filters and other video apps

"Children’s videos are massive on YouTube, as a glance at the charts for its most popular channels will tell you: DC Toys Collector, Stampy and Little Baby Bum are all fixtures in the top 10 for the entire site. Yet as a parent, YouTube can still be problematic when your children are watching it: if you’re not breathing down their neck throughout, it’s easy to end up on inappropriate videos."

"In 2015, we’re going to see more attempts to provide child-friendly filters on YouTube as apps, whether focusing on particular niches like nursery rhymes or Minecraft, or more general curators. Plus more of those YouTube channels will launch their own apps, aiming for a slot on parents’ homescreens, and the growth of Angry Birds’ ToonsTV – four billion views and counting – will continue."

January 5, 2015 - No Comments!

Build It With The User in Mind: How to Design User Flow

http://conversionxl.com/how-to-design-user-flow/

"In order to design the best possible user flow, you need to understand the visitor and his motivations. Start by answering these questions:"

  • What needs or desires do your visitors have? Which problem do they want to solve?
  • Why do they need it?
  • What qualities (about your product or service) are most important to them?
  • What are all the questions they have about the product?
  • What are their doubts or hesitations?
  • What information do they need to take action?
  • What’s their emotional hotspot to propel them towards taking action?

"In order to answer these questions, you need to talk to your customers (or your clients’, if you’re a service provider). You can’t just pull the answers out of thin air. Yes, you should use buyer personas, but those should be based on actual customers and their needs."

Further Reading:
How to Identify Your Online Target Audience and Sell More
http://conversionxl.com/how-to-identify-your-online-target-audience-and-sell-more/