This article takes a "look at how traditional psychological principles can be used to enhance our user experience decision making and influence user’s decision making on an emotional level."
I've been reading up about storytelling in UX design, how it can shape the 'vision' of your product, as well as keeping all teams in line with the vision.
In Western culture, we've always been told to design left to right to help guide users. We read left to right so we should position the most important content and elements in our designs to where a user's eye is going to look first.
But let me ask you: by designing this way are users trusting the information you are providing? Are we getting the most interaction out of our users that we possibly can?