With over 13 years industry experience both agency and in-house, I'm a strategic thinking, passionate, empathetic design leader with a focus on coaching and building high performing product design teams that trust and support each other, delivering great customer experiences at pace, that in turn deliver on key business goals. Currently Head of CX at Sainsbury's, leading a kick ass team of 20 designers.
I’ve spent the last decade helping companies deliver better products and identify new opportunities to improve the lives of their customers, uncovering pain points through in-depth research, validating hypothesis quickly, and building awesome products that deliver results for customers and the business. I'm a multi-disciplinary designer with a combined UI, UX and strategic background, capable of understanding complex business needs and helping maximise sales whilst solving clear customer needs, in an efficient, transparent, collaborative and measurable way.
I've also spent the last few years of my career helping both Product and Design teams set themselves up for success, from designing collaborative environments and ways of working so that teams can maximise their output, company OKRs (right up to the C-Level suite) and quarterly outcomes that the entire team can get behind, and ultimately building a culture and process that empowers everyone in the team to contribute to our shared success, getting to the right answers faster and avoiding making expensive mistakes.
Winner of 2 UXUK 2018 awards for SmartShop with Mobile Pay; Best Innovation and Best Transactional Experience
I'm also a keen runner, mountain biker and photographer!
"Working together because great experiences don't happen by accident, they happen by design"
2007 - 2010 - Graphic Design degree @ UCA
2011 - 2012 - UI Designer @ Saffron Digital
2012 - 2015 - UX Designer @ Saffron Digital
2015 - 2016 - UX Designer @ Sainsbury's
2016 - 2018 - Senior Product Designer @ Sainsbury's
2018 - 2019 - Lead Product Designer (strategy focus) @ Sainsbury's
2019 - 2020 - Lead Product Designer (strategy focus) @ Deliveroo
2020 - Present - Head of Experience Design - Online & Marketplace @ Sainsbury's
A few testimonies
"I've had the pleasure of working with Ben twice! He re-joined Sainsbury's at a time when our rapidly expanding team was really experiencing growing pains and benefitted so much from his calm leadership and guidance. In the 18 months he's been back he has transformed the culture within his team, designers feel empowered and supported knowing he will stand up for them in the face of the many pressures working for a large corporation brings. Not only is he a great leader, he's also a great guy and has always been a pleasure to work with!" - Alex Shellim, Senior Product Designer @ Sainsbury's
"Ben and I worked together at Deliveroo, where Ben reliably produced excellent design work and played a pivotal role in delivering improvements to our users. His work was always executed at high quality and based on his deep understanding of both user needs and technical constraints, and there is no doubt that he left having made significant contributions to the Deliveroo product. I hope Ben and I will cross paths again!" - Stuart Frisby, Head of Product Design @ Deliveroo
"Ben’s a stand-out product designer, design thinker and people person, with the sort of down-to-earth collaboration style that always made design feel like a team sport. He’s a pro at building consensus and is as speedy as a whippet too! During our time together at Deliveroo, he led the charge on a big vision piece for the rider app experience, quickly transforming ambiguous ideas into feasible concepts that powered conversations with the right people. As a content designer, I loved his enthusiasm for pairing early and often. We’d find cleverer, simpler ways to solve problems, faster, because of it. Ben’s curious, brave and unflappable. Lucky you, if you get the chance to work with him!" - Sophie Alcock, Senior Content Designer @ Deliveroo
"Ben is one of the most experienced designer I've ever worked with. Quality and precision combined with efficiency and speed of iteration made it very easy for me and the other developers to translate designs into actions. He's also a great guy with a very good sense of humour!" - Daniele Bottillo, Senior Engineer @ Deliveroo
"Ben would make an incredible addition to any Product Design team. Ben is uniquely capable of jumping into deeply challenging and complex problem spaces and producing high quality, engaging design work. At Deliveroo, Ben consistently contributed to both the long-term product vision and thinking, as well as short-term product improvements. Ben works exceptionally well with engineering and product, building consensus and making tradeoffs when needed. I have come to trust his instincts and judgement in these areas implicitly.
Not only is Ben a super talented and effective designer, but he’s also a joy to work with. He has such a great attitude and beams positivity and optimism. He never turns down an opportunity to work collaboratively and is an exemplary team player." - Julie Eden, Head of Product Design @ Deliveroo
"Ben is the complete package. He has a knack for picking up on a problem, thinking about it in a broad manner, creating an exciting vision for the future, then paring it back to an MVP that delivers on its goals whilst laying the foundations for future iteration. His eye for the aesthetic does not go amiss either, seamlessly blending form with function. On top of this he is a great guy and a pleasure to work with." - Will Perkins, Lead Product Manager @ Deliveroo
Who I've worked with
Get in touch
Please don't hesitate to get in touch via LinkedIn to discuss any future projects.