http://conversionxl.com/top-10-articles-on-conversionxl-in-2014/

10#: Testing The Hamburger Icon for More Revenue
Most websites use the hamburger navigation icon to display the menu as it’s become a default option for this. Is that a good idea? There’s a good chance that it’s not.

Author: Peep Laja

9#: How & Why You Should Invest In Getting Good Testimonials w/ Examples
If you’re not investing in testimonials right now, you need to read this.

Author: Tommy Walker

8#: How Creating a Sense of Urgency Helped Me Increase Sales By 332%
I managed to increase my conversion rate from 2.5% to 10.8%. The single largest factor here was increasing the amount of scarcity and urgency.

Author: Marcus Taylor

7#: Mastering The Call To Action – Words, Color, Size & Location
Almost 30% of all A/B tests their customers are running are Call To Action button tests – but most tests fail. Here’s how to make it work.

Author: Ott Niggulis

6#: 7+ Under-Utilized Google Analytics Reports for Conversion Insights
You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known.

Author: Peep Laja

5#: How To Come Up With A Value Proposition When What You Sell ISN’T Unique
You’ve got too many competitors, they’re selling the same stuff, and it looks like all the good value propositions are taken. What can you do?

Author: Tommy Walker

4#: 12 A/B Split Testing Mistakes I See Businesses Make All The Time
A/B testing is fun. However, there’s actually more to it than just setting up a test. Tons of companies are wasting their time and money by making these 12 mistakes.

Author: Peep Laja

3#: How To Calculate & Increase Customer Lifetime Value
That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true.

Author: Tommy Walker

2#: How to Design an eCommerce Checkout Flow That Converts
The checkout flow is where the money is at.

Author: Peep Laja

Most popular, #1: The Landing Page Optimization Guide You Wish You’ve Always Had
A list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web.

Author: Tommy Walker