January 6, 2015 - No Comments!

How Target increased time spent shopping on mobile by 251%

"Its mobile coupon-clipping app, Cartwheel, is a runaway success, data show: the amount of time shoppers spent browsing and shopping Target via mobile devices rose 251% in March to nearly 100,000,000 hours compared to a year earlier, according to comScore, and Cartwheel, primarily used in-store to help shoppers get deals, was behind all of that jump."

http://fortune.com/2014/06/05/target-cartwheel/

Published by: benbrewer in UX

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