December 18, 2014 - No Comments!

Why People Buy Things Online

by Eric Siu

Key Findings

  • Consumer debt is at its lowest point since 2006, indicating that buyers are prioritizing thoughtful purchases over conspicuous consumption.
  • 79% of survey respondents report at least sometimes checking reviews before making an online purchase.
  • Consumer rank “a person like yourself” as a highly credible source of information, indicating a shift of trust towards individuals and away from institutions.
  • 67% of consumers say that the quality of a product image is “very important” in selecting and purchasing a product (compared to 54% who feel the same way about long product descriptions and 53% who give ratings and reviews the same credence).
  • Content featuring compelling images averages 94% more total views than content without images.

Read for more.

Published by: benbrewer in UX

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