"New research from GfK reveals, for the first time, consumption data at a title level for programmes viewed on subscription-video-on- demand (SVOD) services in the US and UK as well as key facts about sign-up that reveal the importance of access to large content libraries and the ability to watch anytime playing a key role."
"The idea of ‘binge watching’ seems a relatively new idea, driven by access to SVOD services. However, 42 per cent of respondents in GfK’s study cited wanting to watch multiple episodes in a row as their reason for signing up to the service, slightly below the having access to recent movie releases."