January 5, 2015 - No Comments!

Enhanced Ecommerce for Google Analytics


"In a recent briefing, Head of Google Analytics Premium, Jody Shapiro, emphasised ecommerce retailers trending towards a much richer understanding of shopping habits, sales regeneration activities, understanding on and offline and the effective segmentation of customers."

"Google is pushing towards new analytics functionality allowing for improved data collection, organisation and analysis, and activation of that data."

Published by: benbrewer in UX

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