August 5, 2013 - No Comments!

Dan Ariely: Are we in control of our own decisions?

This is a great video about the way our brains make decisions, which I discovered whilst reading the book 'Seductive Interaction Design' by Stephen P. Anderson.

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

Published by: benbrewer in Design, UX

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