December 31, 2014 - No Comments!

How to Build a Strong A/B Testing Plan That Gets Results

By Jaan-Matti Lillevälja

Key Takeaways

  • Make sure you are getting actionable data from Google Analytics – To make use of data, you need to have goals first. Define your target metrics.
  • Use qualitative surveys – Besides knowing what is going on, you also need to know why.
  • Segment – It’s the only way to get information that is actually valuable.
  • Prioritize – Test pages with higher potential first.
  • Form a hypothesis – A/B testing has to start from a clearly defined hypothesis.
  • Statistical relevance – Never stop split testing before reaching a significance percentage of at least 95%.
  • Never stop testing – No matter how well your landing pages or e-mails may be doing, they can always do better.
  • A/B testing is part of a conversion rate optimization framework – Pick a framework and work on it constantly to maximize your site’s potential.

Other useful links;

Published by: benbrewer in UX

Leave a Reply