January 6, 2015 - No Comments! How to attract registrations without creating a barrier to checkout The ASOS approach to registration "We didn’t fundamentally change any functionality or page flows at this point. One thing we did change was the login screen after lengthy split testing; the changes resulted in a 50% decrease in abandonment of the site at this page." Read how here: https://econsultancy.com/blog/64385-how-to-attract-registrations-without-creating-a-barrier-to-checkout Published by: benbrewer in UX Facebook Share on Facebook Twitter Share on Twitter Google+ Share on Google+