Archives for December 2014

December 23, 2014 - No Comments!

The Basket Add

By Graham Charlton

For an ecommerce site, there are two main objectives [when adding something to your basket]:

Move the shopper nearer to completing their purchase, which often means sending them to the basket page.
Move the shopper to buy other items, which is best served by keeping visitors on the product page with a strong notification of the 'basket add'.

Keep reading:

December 23, 2014 - No Comments!

Why you should enclose the checkout process

By Graham Charlton

Reasons for enclosing the checkout

When reviewing e-commerce websites, one of the areas I always look at in whether retailers have isolated the checkout. This is the rationale behind it:

  • By leaving out navigational elements, all unnecessary distractions are removed and this allows the shopper to focus purely on completing their purchase.
  • Thanks to the removal of these distractions, information which gives the visitor confidence in their purchase is made more prominent, such as delivery details and customer service contact details.
  • Security logos and messages are more visible, providing reassurances for the security-conscious shopper.
  • It is made absolutely clear to visitors where they are within the checkout process and how many steps they have left to complete their purchase.
  • Apart from the homepage link, customers can only head in one direction, towards the payment and order confirmation page.

December 22, 2014 - No Comments!

How Bad UX Makes Users Blame Themselves


"When things go wrong, we want to know why as quickly and easily (but maybe not truthfully) as possible. But when technology is thrown into the mix, the problems are more complex. Our perceptions change. When something goes wrong with a user interface, the questions don’t always have easy answers.

It’s the designer’s job to connect and empathize with the user, to teach them the language of design, to put MVPs in their hand, test, talk, and arrive at a solution.

Designers aren’t just there just to make digital products beautiful, but to make people feel good when they use them— especially when things go wrong. Let me explain a situation from my own life in which the design failed, but I ended up blaming myself instead of the website. "

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December 22, 2014 - No Comments!

Six UX Lessons Learned from the New Facebook App, Paper

by Stef Miller

Here is what we learned:

  • People love guided tutorials they can control.
  • People appreciate the lack of navigational elements.
  • People really want to curate their news feed.
  • People are delighted with subtle animation.
  • People want to browse their content distraction free.
  • People still want to share what they love with their friends.