November 7, 2014 - No Comments!

10 Ways To Increase Perceived Value

"If we lived in a world where the value of a good was indisputably equal to its price tag, we would never have these issues.

Instead, we live in a world where people come up with their own interpretation of the perceived value of a good.

If their perceived value is greater than the price tag, in most circumstances they will buy.

If it is not, they won’t.

It’s really as simple as that."

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Published by: benbrewer in UX

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