"Essentially, consumers would rather “buy one month and get the next free” than “receive 50% off [their] first month."
"The team exposed this incompetence through a series of studies that asked consumers which deal they would prefer: a 50% increase in quantity or a 33% discount in price. The secret: they’re both the same offering. Despite their mathematical equivalence, they found consumers overwhelmingly assume the quantity increase is a better value. What’s even more interesting is that the results stayed true even when the discounted product was blatantly a better deal."
Published by: benbrewer in UX