by Luke Wroblewski

http://www.lukew.com/ff/entry.asp?245

The Role of Designers

"A world soaked in the information generated and gathered by spimes forces end-users (those of us making their way through the feature-rich vat of today’s objects) to become wranglers (those who chart paths through changing fields of object data and relationships). Complex objects bring with them personal costs: cognitive load (the personal brainpower required to think about things, talk about things, pay attention to things, be entertained by things, etc.) and opportunity cost (to make room for an additional object in your life, you have to sacrifice something you are already doing)."