"In authentic design, style is not unimportant, but it is not pursued through decoration. Rather, beauty of form depends on the content, with the style being a natural outcome of a creative solution."

"Design whose beau­ty lies in func­tion is not the same thing as min­i­mal­ist style. With the for­mer, the design­er seeks to remove the super­flu­ous, to make the prod­uct eas­i­er to under­stand, to make it per­form bet­ter and to make the most of its medi­um. The lat­ter seeks to cre­ate a min­i­mal­ist aes­thet­ic, to give the object an aura of sim­plic­i­ty and clean­li­ness. One is a fun­da­men­tal prin­ci­ple of design, the other a styl­is­tic choice."

http://www.smashingmagazine.com/2013/07/16/authentic-design/