http://mashable.com/2015/01/02/mobile-trends-2015/?utm_cid=mash-com-fb-main-link

One that I find particularly interesting:

BRANDS WILL PUSH TO ENGAGE MANY TIMES VIA MOBILE (RATHER THAN SELL JUST ONCE)

What if your relationship with many of the brands you already use became more like a subscription for services? What if your bank, for example, interacted with you more like a Fitbit experience — your device telling you how much free cash you have at the start of each day, or helping you identify an opportunity to spend your credit card's loyalty points in the moment at a store, airport, or event? That's one idea on which Heather Cox, chief client experience officer at Citi, is training her eye for the next 12 months (and more). "The days of companies selling products to consumers is coming to an end," Cox said. "The whole element of moving the position from sell to buy is something we're going to be working on over the course of 2015 and beyond: how to engage customers with products and services very differently … the notion of the marketing funnel marketing fundamentally changes. It becomes much more about a lifecycle, that circular notion of over time — how do we catch people, using data, and actually help them in the moment?"